Client: Luceco Plc
Industry Sector: Electrical Retail – Branding, Display & POS
Location: UK & Ireland – High Street and Out of Town Retailers
GDSPL collaborated with Luceco Plc to overhaul the in-store presentation of its diverse brand family across national retail outlets. The brief called for impactful visual storytelling, unified display systems, and robust signage materials that could adapt to various store formats. Through expert project management and iterative prototyping, GDSPL delivered a complete suite of merchandising elements that brought cohesion and vibrancy to the retail environment. The designs not only elevated product visibility but also maximised space efficiency across floor displays, counters, wall panels, and gondola units.
The success of this project was underpinned by GDSPL’s consultative approach, design innovation, and precise manufacturing capabilities. A deep understanding of the retail buying journey enabled the team to craft modular, brand-centric assets for each location while maintaining consistent visual identity. The solutions aligned with Luceco’s sustainability objectives, using recyclable and low-impact materials. From artwork sign-off to full installation across UK and Ireland locations, the execution demonstrated GDSPL’s reputation for excellence in the field of high-volume, quality-assured POS and display delivery.
The Client & The Challenge - In Store Branding
About the Client:
Luceco Plc is one of Europe’s largest manufacturers of electrical power goods, operating a suite of global brands.Challenge:
To produce a scalable set of branding, signage and point-of-sale displays for multiple electrical retail locations across the UK. The solutions had to meet strict brand guidelines and use sustainable materials without compromising impact.Why GDSPL?
Luceco selected GDSPL for its proven expertise in:
- High-volume multi-site production
- In-house design and prototyping
- Sustainable materials and recyclable substrates
- Seamless national delivery and installation
In Store Marketing Solutions
Services Provided – point of sale displays
GDSPL delivered an end-to-end service encompassing creative design, technical visualisation, and production consultancy. From the outset, the team engaged with Luceco’s internal departments to gather insights and tailor each display component to meet branding goals, environmental constraints, and technical performance standards. Their design studio provided fully rendered mockups and walk-through visuals, allowing stakeholders to approve everything before manufacture. Beyond concept, GDSPL handled in-house fabrication of bespoke signage and display units using both temporary and semi-permanent materials. Each solution was engineered to meet durability requirements while supporting Luceco’s product segmentation strategy across multiple retail chains.- Design and Visualisation
- Signage and Display Manufacturing
- Semi-permanent and permanent merchandising units
- Nationwide Delivery and Onsite Installation
Materials Used – recyclable signage
All POS and signage components were produced using eco-conscious materials. GDSPL’s sourcing strategy included the use of 100% recyclable substrates such as display-grade cardboard, aluminium composite, and durable plastics. Finishes were chosen for their visual clarity, abrasion resistance, and suitability in high-traffic environments. Attention was paid to maintaining brand integrity across finishes, tones, and print resolutions. The substrates selected supported long lifecycle usage where appropriate, ensuring signage would maintain performance over months of retail exposure. GDSPL also adhered strictly to Luceco’s international brand guidelines, creating a seamless identity experience regardless of location.- 100% recyclable substrates including cardboard, plastics and aluminium
- Durable finishes suitable for high-traffic instore use
- All materials aligned with Luceco’s global brand guidelines
Execution:
GDSPL maintained seamless communication with Luceco’s marketing and installation teams throughout the final phase. Timelines were managed through shared rollout calendars and in-person site coordination. Each location received tailored installation planning, considering retail hours, store layout, and merchandising hierarchy. The result was a series of branded environments that balanced function, compliance, and consumer impact.- Collaborative workflow with Luceco’s merchandising and marketing teams
- Eye-catching visual merchandising created in under 4 weeks from artwork approval
- Full UK and Ireland rollout to multiple retail chains and independent outlets
- Mix of temporary and semi-permanent solutions, including large-format signage, freestanding display units (FSDUs), functional trade booths and counter displays
- Integration of brand hierarchy and product categories (FTYPE, Masterplug, ROSS, Kingfisher, etc.) across all instore locations
“The team at GDSPL work closely with our in-house teams to design and develop quality, temporary and semi-permanent solutions across all of our instore signage, branding and display requirements.”
Retail Signage Displays – The Results
GDSPL’s partnership with Luceco Plc produced measurable improvements in brand presentation, retail engagement, and material sustainability. The final installations delivered an elevated customer experience, driving product visibility and enhancing navigation across complex in-store environments. GDSPL’s reliable production timelines and on-site execution exceeded client expectations across all retail chains involved.
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All signage and display units delivered on time and within budget
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Feedback praised GDSPL’s collaborative approach and design-led quality
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Display solutions aligned seamlessly with each retail environment and brand identity
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Visual transformation delivered strong product visibility and enhanced brand consistency
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Sustainability goals achieved using recyclable substrates across all units
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Over 30 unique assets deployed for UK and Ireland rollouts, showcasing GDSPL’s capacity for scale
